.2024 has actually been actually a volatile year for adtech funding.U.S.-focused adtech start-ups, once adapted to getting billions in equity capital each year, have increased almost $360 thousand until now this year, putting it on track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase records. That slowdown results from market saturation, heightened regulatory stress, and also financial uncertainties.ADWEEK consulted with five VCs who remain to acquire adtech business, even with these difficulties, about what they are trying to find and also what they stay away from. Possibly unsurprisingly, these clients are actually targeting opportunities in privacy-focused technologies and also industry-specific areas such as hooked up TV.